Love on the Blockchain
In the summer of 1695, a gentleman about 30 years of age with “a very good estate” ran an ad in London’s periodical. It was the Collection for the Improvement of Husbandry and Trade. His objective was to match himself with a young gentlewoman of good breed and a fortune. He was looking somewhere in the neighborhood of £3,000. The ad went viral, relative to the times. From then, personal dating ads went on to become a staple in news publications worldwide.
Fast-forward three hundred years, today’s research show that nearly one-third of marriages happened as the result of online dating. It makes sense that more people have met online. Over the past decade, those under the age of 25 have spent the majority of their time on social media. There’s literally an app or platform for everything. This generation grew up depending on online sources to answer their every query. Apps provide the majority forms of entertainment, for shopping and resources. Thus, it’s no wonder they rely so heavily on apps for dating.
Dating & Algorithms
It’s said that dating isn’t all about data or algorithms. Or, is it? Dating apps provide choices based on age, location, sexual preference, and physical appearance. So, what happens when someone completely misrepresents themself on their online profile? Catfishing, or pretending to be someone else, is a major problem for anyone using dating apps. False representation can wreak havoc on the lives of honest users. Fortunately, blockchain technology has addressed this.
As Investopedia author Joe Liebkind explains, “Blockchain technology is built on the idea of full transparency and immutability, two factors that play a large roll in verifying users’ identities while maintaining the option of privacy. Because users can freely share information which will remain anonymous, but which is easy to verify on a chain, identities are thereby easier to validate.”
The following blockchain dating apps offer strong incentives for good behavior due to their stringent verification processes. Those that require more profile data, allow for fewer images. They have the ability to verify much of the information by comparing it to online data in realtime.
Find Your Date in the Blockchain
CoinDaddy is a dating platform based on Ethereum blockchain technology. It allows users to achieve dating goals by giving away and asking for digital currency – namely ETH. Users make appointments with each other within the DAPP and CoinDaddy introduces anonymous social gaming rules of the blockchain. As for transparency, it doesn’t require one to input their personal information. Instead, it promotes actual dating – a good way to avoid catfishing and get straight to the one-on-one physical interaction.
Viola.ai is a decentralized global relationship registry on the blockchain that introduces an AI love advisor into the mix. And, then there were three. This lifelong mediator helps singles and couples along their journeys to create mutual and personalized agreements.
Luxy has marketed itself to the more wealthy and elite. Specific standards that are verified before users can become members. However, beauty has its own currency on Luxy. Those who don’t quite reach the $200,000 required income threshold can still join. So long as they receive enough votes by existing members based on their physical appearance.
Ponder takes a different approach to online dating. The incentive is to pay friends and family to suggest that two people they know meet. They then allow them to decide independently if they want to take things further. If one or both don’t approve of the matchmaker’s suggestion, they simply skip the date and move on to another. If one of them likes the other person, the matchmaker earns cash.
A Myriad Of Choices
While there are hundreds of traditional online dating apps in circulation, possibly thousands, the majority lack enough members to yield the best results. Sadly, the same bodes for those apps developed using blockchain technology. However, as the saying goes, “The early bird catches the worm,” and no one yet knows how the landscape of blockchain-based apps will appear in the future as the public struggles to keep up with technology.